Benwhiteportfolio

Art Direction & Motion Designer


Work


Lynx - Get Le Girl

Narrative

Lynx

It might get you Le Girl. It might get you a slap in le face. One thing's for certain, it will get the party started. This animation uses the distinctive colours from the app to create a very simple but striking visual. The characters are simplified but yet retain a humorous animation style which reflects the nature of Get Le Girl.

Car Parking Climax

Commercial

Diageo

This film shows a young couple reversing their car into an incredibly tight parking space, aided by a rather erotic reverse parking sensor. As well as being involved with the entire pitch process, once we were awarded the project I accompanied the shoot with the 3rd party production crew and graded / edited the final advert.

Lucozade Showcase

Narrative

Lucozade

Promo showcasing this year's Lucozade 'yes' campaign. The TV footage has been edited together from the TV adverts which aired during the summer. I created the rest of the animations using a combination of Aftereffects and Cinema 4d. Music is a bootleg of Idealistic and Pogo by Digitalism which has been remixed by Beni on Soundcloud.

Lynx Apollo

Commercial

Lynx

I created the end frames and graded the footage for a series of films aimed at driving registrations to the Lynx Space Academy. Entitled ‘An astronaut never has to…’ these films highlight the visible advantages that astronauts have when it comes to getting the girl. I used mainly Cinema 4d to animate the logo flying over the earth's atmosphere and afterwards I compiled it in Aftereffects.

Durex ECG

Commercial

Durex

This animation shows an ECG machine, the camera then pans into a close up. The spikes of a heart rate monitor morph into a silhouette of a couple in varying sexual positions. As the passion intensifies their heart rates increase, until the ECG monitor is brought crashing to the ground.

Zeitgeist Opening Titles

Narrative

Google

Zeitgeist is a collection of inspiring videos shown to the viewing public. This video was one part of two videos played as the introduction at the annual conference held over two days. It's has a very graphical approach and contains many visual / word plays that help to tell this kinetic type story.

Nissan Juke Story

Narrative

Nissan

How did they think of it? Where did it come from? What really inspired the first compact crossover of its kind? In this video we hear the story of how Juke evolved from a simple sketch, to the one of the most unique and exciting cars on the road today. A car that is truly Built to Thrill with a unique story to be told.

Malaria Film

Promotion

GlaxoSmithKline

I was given the challenge to revamp a film about Malaria as the GSK client was not happy with it the previous animation. I created a storyboard with very simple graphical approach and I added new fonts to try to balance out the main font used which was 'Impact'. I also simplified the colour palette and added some 3D elements, as well as overlaying some photographic imagery.

Benwhiteportfolio Showreel

Showreel

Showreel

A two minute visual burst of all my best bits over the past couple of years in the commercial world. Enjoy!

Lyst - Online Clothing Brand

Commercial

Lyst

I made these 20 seconds adverts to help promote the Lyst brand within the UK market. I used their large catalogue of clothes to create these very graphic and eye catching executions.

Sony Hidden

Narrative

Sony

The Xperia Z1 was hidden in 5 different UK locations. The competition was played out in a series of online clues and teasers. The user could guess from any of the staggered twitter clues which became progressively easy to identify it's location. I created all the teasers and clues that went out leading up to the event and I also created the showcase video of the day.


Some Project

Some Project Type


Client

Some Client


Profile

Who am I

I'm a creative Senior Art Director and Motion Designer who specialises in art direction, motion and 3D design for digital and broadcast.

Over the past 15 years I have worked in NMA Top 40 Advertising, Marketing and Branding agencies. I'm passionate about film, animation, illustration, communication design, innovation, typography and all things motion.

Specialties

Creative Art Direction, Innovation, Motion Design, 3D Modelling, 3D Animation, Typographic Design, Aftereffects, Particular, Red Giant, Cinema 4D, X-Particles, Mograph and CS Adobe Suite.


Clients

I work with

Adidas, Bacardi, BBC, Baileys, Captain Morgen, Durex, Freeview, Google, Gordon's, ITV, Lucozade, Lynx, Mini, Natwest, Nike, Nissan, Nokia, RoyalMail, Shell, Sky, Smirnoff, T-Mobile, Tropicana, Virgin, Volkswagen and Zeitgeist.


Contact

Skype

benwhite22

Registered Office

141 High Oak Road,

Ware, Hertfordshire,

SG12 7NY